Questionnaire - Bicycle Preferences


Fill out this questionnaire for a chance to win one of 20 prize packs. This questionnaire has been designed by marketing students at the British Columbia Institute of Technology in Burnaby, BC. The information gathered will be used to provide better bicycles to riders across Canada. PLEASE FILL OUT THIS SURVEY BY APRIL 17, 2002 TO BE ELIGIBLE TO WIN.

NOTE: Canadian Cyclist has agreed to run this survey to allow students at BCIT to complete their marketing survey. Norco has agreed to provide prize packs as an incentive to participate. If you do not wish to have your personal information recorded, do not enter the contest (although you may still complete the survey). If you wish to enter the contest, but do not wish to have your personal information added to a mailing list, please check the box at the bottom of the page.
1. How often do you ride a bike per month?
  1-5 times per month
6-10 times per month
11-15 times per month
15+ times per month
2. What type of riding do you prefer most?
  Road
Mountain biking
Cross country
Urban / Trials
3. What brand of bike do you currently own? (choose all that apply)
  Brodie
Cannondale
Giant
Kona
Norco
Raleigh
Rocky Mountain
Specialized
Trek
Other
4. Did you purchase your most recent bike new or used?
  New Used
5. If you were to buy a bike in the next 8 months what brands would you consider?(choose all that apply)
  Brodie
Cannondale
Giant
Kona
Norco
Raleigh
Rocky Mountain
Specialized
Trek
Other
6. If you were to buy a bike in the next 8 months what type of bike would you buy?
  Road
Cross Country
Freeride or DH
Commuting
Hybrid
BMX
Other
7. Rank the following bikes on your perception of quality. (1 being low, 5 being high)
 
 LowMidHigh
Brodie12345
Cannondale12345
Kona12345
Giant12345
Norco12345
Raleigh12345
Rocky Mountain12345
Specialized12345
Trek12345
8. How much did you pay for the bike you currently own?
  0-500 dollars
501-1000 dollars
1001-1500 dollars
1501-2000 dollars
2001-2500 dollars
2500-3500 dollars
3500-5000 dollars
5000+ dollars
9. How much are you thinking of spending for the next bike you purchase?
  0-500 dollars
501-1000 dollars
1001-1500 dollars
1501-2000 dollars
2001-2500 dollars
2500-3500 dollars
3500-5000 dollars
5000+ dollars
10. Which of the following companies do you think are Canadian? (Choose all that apply)
  Brodie
Cannondale
Giant
Kona
Norco
Raleigh
Rocky Mountain
Specialized
Trek
11. Is it important to you to buy a bike from a Canadian company?
  Yes No
12. When purchasing a bike, what is the most important consideration?
  Quality
Price
Performance
Image
13. What type of store would you expect to find Norco bicycles in? (Choose all that apply)
  Department store
Warehouse store (Costco)
Sports Store
Family bike store
High-end bike store
14. What is your perception of the Norco brand?
 
Excellent Average Poor
15. Are you aware that Norco produces high performance bikes?
  Yes No
16. Would you purchase a Norco bike? Why or Why not?
 
17. Where do you get your information about bikes? (Choose all that apply)
  Videos
TV
Magazines
Newspaper
Local Bike Store
Internet
Friend
Other
18. What bike magazines do you read? (Choose all that apply)
  Canadian Cyclist
Pedal
BIKE
None
Mountain Bike Action
Mountain Biking
Mountain Bike
Other
19. Have you ever been to the Norco website?
  Yes No
20. Do you watch the Outdoor Life channel on TV?
  Yes No
21. Have you seen "Ride Guide" on TV?
  Yes No
22. In your opinion, what would be the best way to educate riders about Norcožs line of high performance bicycles?
 
23. What is your age?
 
Under 10
11-17
18-24
25-30
31-40
40+
24. What is your gender?
  Male Female
25. What is your annual Income?
  $0 - $15000
$15001 - $30000
$30001 - $45000
$45001 - $60000
$60001 - $100000
$100000 +
Please fill in the Following Contact information to be eligible for the prize pack.
Name:
City:
Province:
Phone:
Email:
Thank you for taking the time to fill out this questionnaire. For more information about Norco High Performance Bicycles, check out the website at www.norco.com.