Posted by Editoress on 08/14/17
Garneau-Easton Cycling and Renewed Cyclocross have merged to create Garneau-Easton p/b Transitions LifeCare and secure a UCI Cyclocross Team designation for 2017-2018 Season. Four of the six riders on the UCI team are Canadian, and five of seven DEVO riders
Michael van den Ham
Last season, Canada-based Garneau-Easton Cycling established itself as a top North American team with a long list of strong performances, including the Top Male North American Rider at the CrossVegas World Cup. US-based Renewed Cyclocross brings logistical expertise, a service course located in the States, and an established club and DEVO team. Together, the combined team will continue to run under the ethos of the Ethical Racing Project, following these core objectives:
1) Building the cyclocross community
2) Developing the next generation of cyclocross racers
3) Helping team athletes achieve peak performances
4) A clean and ethical sport
To achieve these objectives all riders will actively engage their local cyclocross communities through cross camps and coaching, and commit to racing their local race series mixed in with an international UCI race calendar. The team is also adding a seven rider DEVO team that will race under the Transitions LifeCare p/b Garneau-Easton name with access to the team infrastructure and mentorship opportunities. Coaching, race support, and the very best equipment underscores the program and the tenet of an "ethical sport" is underlined through athlete accountability with a focus on what you give to the sport of cycling rather than what you get from it.
A truly unique aspect of the Garneau-Easton p/b Transitions LifeCare team is that unlike nearly all other UCI trade teams this team is entirely athlete-owned and managed. This drastically reduces overhead cost and sponsorship ask, creating a sustainable model that delivers a superior sponsorship ROI. Even with the team merger sponsor retention has been nearly 100%. All team sponsors are provided professional photography with commercial usage rights, allowing all team sponsors to benefit from collaborative marketing.
Garneau-Easton Devo Team jersey
Garneau Easton pb Transitions LifeCare Jersey
For the third year the team will be race Garneau DreamFactory custom-painted Steeple carbon framesets. Riders will also be kitted head-to-toe in Garneau helmet, shoes, socks, and full-custom kit. Pro and Devo riders will wear the same kit with inverted color schemes to help differentiate the two thrusts of the program. Easton continues as a major sponsor of the team which played a key role in testing the new EC90 SL crankset, CINCH Power Meter, and a new yet to be released hubset. Team equipment is a true competitive advantage with sub-16lb bike weights and excellent durability showcased by the fact that most riders completed last season without a single DNF.
Transitions LifeCare joins as a new presenting sponsor and title sponsor of the DEVO team. An Oklahoma-based Hospice Care organization, Transitions LifeCare is committed to giving compassionate care, serving humanity, and supporting hope.
Along with Garneau, Easton, and Transitions LifeCare, there are seventeen additional partners including Isocentric Networks, Cycle-Smart, Muc-Off, Mercury Cycling, Kicker Audio, Aspen Coffee, OrthoOklahoma, Alpine Immigration, Lezyne, SDG Components, Crankbrothers, Ride 100%, Janzen Toyota, Oklamerica, Mad Alchemy, Vittoria, Fusion Graphix, and TRP Brakes.
UCI Team Roster:
Michael van den Ham - Canada
Craig Richey - Canada
Dylan Postier - USA
Gunnar Holmgren - Canada
Erica Zaveta - USA
Natasha Elliot - Canada
DEVO Team Roster:
Anya Malarski - USA
Emily Unterberger - Canada
Tyler Cloutier - USA
Erica Leonard - Canada
Dana Gilligan - Canada
Issac Niles - Canada
Conor Martin - Canada
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