Canadian Cyclist Specialized Spring Into Summer 247-1 May 5
   Follow us on Twitter
Find us on Facebook
ACS Apollo Bikes - November 19
Cyclist's Edge - November 15
TAg Nov 24 (+225)
Flow Coaching December 18
Share the Road - Dec 14

IMBA Canada - Dec 14

Specialized Spring Into Summer CC1 May 5

Daily News


March 12/07 10:08 am - Nissan Joins MTB World Cup

Posted by Editor on 03/12/07

Nissan Joins MTB World Cup

The International Cycling Union has unveiled Nissan as new title sponsor of the forthcoming Mountain Bike World Cup.

The Nissan UCI Mountain Bike World Cup presented by Shimano, will see 11 events across 10 countries during 2007, with the partnership confirmed through 2009.

The UCI and Nissan aim to develop mountain biking across all levels, particularly through the high profile World Cup event which attracts a global television audience.

UCI president Pat McQuaid underlined the importance of the agreement between the International Federation and Nissan.

"Mountain biking is a modern and dynamic discipline with an attractive image and enormous potential," he said. "The interest shown by a company like Nissan confirms this. Thanks to the joint efforts of Nissan and the UCI, everyone associated with mountain biking will see fantastic progress in the years to come."

Darren Cox (European Brand Promotion Manager): "Nissan has historically supported adventurous activity but now we are stepping up a gear and will really show the passion that we as a company hold for sports adventure and the environments in which they are held. Through a calendar of events, activities and content we hope to inspire adventure spirited people throughout Europe. Nissan becoming title sponsor for the World Cup really demonstrates this."

The Nissan UCI Mountain Bike World Cup presented by Shimano, will consist of 11 events this year, spanning the different disciplines of: cross-country marathon, cross-country Olympic, downhill and 4-cross.

The first event of the series will be the cross-country marathon on March 17 in Gran Canaria, Spain.


Return to Canadian Cyclist homepage | Back to Top
WoB Save Sale Jan29
DOrnellas Bike Sale April 1
The 11 Silber April 29
Jakroo Main Jan4 - GP
CC Advertise April 14

Dundas Speed Shop - Jan 11 (+524)

 © Copyright 1998-2016 Canadian Cyclist. All rights reserved.  Privacy Policy | Contact | Subscribe to RSS Feed  | Login