May 7/09 12:45 pm - Cervélo Test & Win Promotion
Posted by Editoress on 05/7/09
Beginning today Cervélo and their participating Test & Win Dealers will give consumers the opportunity to take a Cervélo home and test ride it for two days, for free.
"Our objective with Test & Win is to provide more people with the opportunity to experience our bikes," said Gerard Vroomen, co-founder Cervélo. "We know that consumers love the opportunity to take a Cervélo out for a serious test ride, and that riders who test several brands before they purchase are much more likely to choose a Cervelo than consumers who don't testride. The proof is truly in the pudding."
The 'Win' of Test & Win is our way of saying thanks to the consumer for testing a Cervélo. Test & Win riders will be entered into the "Test & Win Sweepstakes", featuring an all expense paid trip to this year's Tour de France with Cervelo TestTeamTravel. This once-in-a-lifetime cycling experience starts with testing a Cervélo and could end up rubbing shoulders with the TestTeam led by the defending Tour de France champion Carlos Sastre.
There is another link to the TestTeam; those test riders deciding to purchase a Cervelo will receive an original TestTeam cycling jersey.
Marketing support for Test & Win includes, banner ads, Public Relations, in-store promotion, Dealer support online, as well as Cervélo's online Test & Win home page.
Cervélo's S1, S2, RS and the R3 are the four Test & Win models consumers can choose from. For a complete list of participating Test & Win dealers, online registration forms, and more information on TestTeamTravel, visit www.cervelo.com