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February 17/10 20:09 pm - Garneau Launches New eCommerce Website


Posted by Editoress on 02/17/10
 

Louis Garneau, the Canadian manufacturer of innovative sporting apparel, helmets, shoes, and accessories for cycling, triathlon, running, and ski has launched a new multi-language, multi-currency platform that offers a globally-branded user experience with integrated eCommerce. The new platform allows visitors from the U.S. and Canada locations to view the website in English or French, purchase in U.S. or Canadian dollars, and have their order delivered by a local retailer in their region.

Visitors to louisgarneau.com are able to select their preferred language and region upon their first visit to the site. After choosing location and language, they are taken to a redesigned site where they can browse news, view videos, meet sponsored athletes and get information on how to care for Louis Garneau products. Product information is highlighted on the site with detailed descriptions, technology specifications, size charts and extensive product imagery for all items in the Louis Garneau seasonal catalogs.

Shopatron serves as the exclusive partner for the design, development and ongoing hosting of the eCommerce platform. Using Shopatron’s retail-integrated order management platform, orders placed through the multi-national site are fulfilled by Louis Garneau’s network of local retail partners in the US and Canada,

“We wanted a site that we could manage ourselves and that would be able to evolve over time,” said Heidi Fryzell, Louis Garneau’s US IT Manager. “Shopatron was the ideal eCommerce partner because they have perfected the model we were looking for - the ability to pass sales directly to our extensive dealer network. With Shopatron, we also have the flexibility to manage all of our international sites, languages and product catalogs in one secure environment.”

“After managing Louis Garneau orders in the U.S. for many years, we’re excited to help roll out their expanded web presence,” stated Shopatron's founder and CEO, Ed Stevens. “Louis Garneau wanted a complete website infrastructure that could deliver the eCommerce capabilities they were accustomed to, and have the flexibility to support new technology as the site grows. With our hosted software-as-a-service model, the platform upgrades itself automatically with new features and functionality.”

 


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