Posted by Editoress on 12/8/10
On December 7th, Swedish furniture retailer Ikea surprised their U.S. workforce with an early Christmas present: a bike for each of their 12,400 employees in the United States. The bikes were presented to the employees at the 37 stores across the country as each story opened.
"It's been a good year for Ikea, so what better way to celebrate our success than to thank our Ikea co-workers who made this happen. Our big reveal today will be a fun day as we unload 12,400 new bikes at Ikea US locations. This is our way of saying 'thanks Ikea co-workers for being strongly committed to working together.' We hope this bike will be taken in the spirit of the season while supporting a healthy lifestyle and everyday sustainable transport," commented Mike Ward, Ikea US President.
With a strong commitment to good health and being environmentally conscious, IKEA selected an all terrain bike as the holiday co-worker gift for 2010. What makes it even more special is that the delivery of bikes is a total surprise for all co-workers.
Why a bike? Ikea points out that when it comes to sustainable transport, a bicycle is a great option. And when it comes to healthy living, riding a bike is one of the best cardio forms of exercise.
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