Posted by Editoress on 09/26/14
Lambert, a leading pan-Canadian distributor of products for the bicycle and running industries, announced today that it is extending its product portfolio with the addition of the G-Form brand.
"We're very excited about this new partnership," said André Trudeau, Product Director at Lambert. "Our dealers demand state-of-the-art technologies, and G-Form is a pioneer in the advancement of impact protection technology."
"G-Form is thrilled to begin a rewarding partnership with Lambert," said Ami Newsham, VP of Sales. "The Canadian market offers a massive opportunity for growth and exposure in protective sports gear, and we are confident that Lambert and G-Form will be a perfect fit."
G-Form, LLC is a pioneer in the advancement of impact protection technology for athletes. The company's proprietary cutting-edge materials and composites combine high-level impact protection with comfort, style, and complete freedom of motion. G-Form has become the chosen protective equipment of extreme athletes across multiple categories, including MTB, BMX, skateboard, snowboard, soccer, and professional stunt. G-Form also makes protective cases for consumer electronics that feature their same innovative impact technologies trusted by athletes around the world. While the company markets its own products under the G-Form brand, it also prides itself on a select few exclusive OEM relationships with leading brands. For more information on G-Form, visit www.g-form.com.
Lambert is a leading pan-Canadian distributor of products for the bicycle and running industries. The company distributes to over 2,000 retailers across the country. Lambert has offices in Quebec and British Columbia, and employs over 120 people who have a sheer passion for everything sports-related. For more information, visit www.cycleslambert.com.
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