Canadian Cyclist

 

March 17/15 12:51 pm - Sombrio & Endless Biking Join Forces


Posted by Editor on 03/17/15
 

Starting this spring, Endless Biking's professional guides and instructors will be representing and wearing Sombrio's line of innovative mountain biking apparel on the trails.

The new partnership is a match made in heaven for to the two companies, which both have deep roots in the North Shore mountain biking mecca. "We share roots and we share trails," explains Darren Butler, Endless Biking's Co-Owner and Brand Manager, referring to the fact that the two companies share North Vancouver as place of origin and favourite stomping ground. "We couldn't be happier, to be partnered with Sombrio as we are driven by the same strong community values and passion for the North Shore. By reuniting with the clothing company that helped us get started back in 2004, we can say that the wheel has truly come full circle," adds Butler.

The ability to collaborate locally while providing a window to the world was key in forging an alliance between Endless Biking and Sombrio. "This is an exciting local partnership that will enable us to get involved with even more community initiatives and events. With Endless Biking's guests coming from all over the world, this is a perfect opportunity to connect with riders at the global level and showcase our product in our backyard," says Ian Domaas, General Manager of Sombrio.

www.endlessbiking.com

www.sombriocartel.com

 

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