Canadian Cyclist


April 7/15 11:13 am - Bosch eBike Systems Announces Expansion into Canada

Posted by Editoress on 04/7/15

As Bosch eBike Systems continues its North American growth, continues its North American growth, the company today announces its expansion into Canada through a strategic partnership with Live to Play Sports.

Bosch, a company renowned for its strong service and innovation within the automotive industry, will bring these assets to bicycle transportation by introducing Canadians to its Performance Line electric bicycle drive system. This system, when installed on a bicycle, boosts a cyclist's human power with electric power at speeds up to 32 kmh (20 mph). The key components of the system are the Drive Unit, PowerPack, and Intuvia on-board computer, which leverage state of the art motor, sensor, Li-ion battery, and electronics technology from Bosch's Automotive and Power Tools businesses.

To ensure a successful Canadian product launch, Bosch has selected Live to Play Sports as the company's local service partner. Live to Play Sports will manage a service program that is structured after Bosch's award-winning program in the EU. They will be responsible for operating a dedicated technical hotline for bicycle dealers, ordering and delivering spare parts, and handling warranty claims. They will also conduct clinics throughout Canada to ensure each dealer selling Bosch-equipped eBikes are professionally trained on the eBike system and Bosch's plug-and-play diagnostic service tool.

"As the eBike market expands throughout North America, it is essential for our brand to identify strategic local partners that bring to life the high-quality service promise we've established in Europe," said Claudia Wasko, business unit leader of Bosch eBike Systems North America. "Live to Play Sports is a company that shares our values and vision of providing the ultimate service experience for eBike customers."

"Live to Play Sports is proud to be partnering with Bosch, a clear leader in electric bicycle technology. We are committed to backing up Canadian specialty bike retailers with outstanding service for the Bosch brand," said Martin Tammik, VP of Aftermarket Division at LTP Sports.

In 2014, Bosch brought its EU service program to the US through a partnership with Magura. Together, they certified 255 employees from nearly 100 independent bike dealers throughout North America. The company anticipates training even more dealers throughout Canada and the US over the upcoming year.


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