Posted by Editor on 03/16/16
PUSH is the developer of the first wearable to track and analyze strength training. PUSH's mission is to help athletes train better and reduce their risk of injury in the weight room by utilizing cutting edge sport technology and making it more accessible.
They currently have done very well through a dedicated sales team that approaches top coaches and professional sports teams, but a key role for marketing moving forward will be helping them find success with mid-sized and smaller opportunities at gyms and ultimately expand into the prosumer market.
From a cycling standpoint the exciting opportunity is to help PUSH expand into the endurance market (cycling, triathlon, running). The PUSH device can track total workload of a strength training session (kilojoules) and also the velocity, 1 rep max and other valuable data that can be leveraged as part of a cyclist strength training routine. In the past, strength training needed to be tracked manually and it was difficult to understand how strength training impacted total work volume. With PUSH, there is the opportunity to change that.
To help PUSH expand into these markets, the successful candidate will have experience with inbound and influencer marketing strategies. For a full job description and to apply, take a look at the full posting Here.
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