April 24/14 19:18 pm - Specialized Introduces Mark Cavendish Collection
Posted by Editoress on 04/24/14
The CVNDSH Collection by Specialized is a complete road cycling apparel line inspired by Mark Cavendish personally and his career accomplishments. The line was an integrated partnership between Mark's own CVNDSH brand and Specialized. Ranging from a full kit, to shoes, to saddle, to bike, it's a cohesive package of smartly designed products that harken both Mark's winning spirit and his attention to timeless style. It's the first time Specialized has created an entire rider-specific line, one that expertly blends bold design with modern technology.
Cavendish and Specialized have had a long-running positive relationship with Mark winning some of his biggest races aboard Specialized products. Mark has always pushed Specialized for the most technically advanced equipment possible, so when the two agreed to collaborate on a collection the outcome had to meet a certain standard.
"The bottom line is that the pieces are just so, so good," explained Mark. "It isn't just my name on a jersey because I'll never do that. I believe in the equipment, I personally helped design them with the team and I believe in the ability they have to help a rider be the fastest they can be," he finished.
The collection blends the speed, precision and eye for detail of Mark's character with the technical innovation inherent to Specialized. Comprised of bibs, jersey, gloves, helmet, shoes, saddle, and a Specialized Edition S-Works Venge, the CVNDSH Collection is geared towards all-out speed while simultaneously crafting bold and simple design elements throughout. With a nod to the fastest color in cycling, green highlights help accent the collection while setting it apart from others on the road.
"Having a rider as dynamic and prolific as Mark collaborate with us on a collection like this is the epitome of what we are all about here at Specialized," explained company founder Mike Sinyard. "We have always been focused on providing riders with products that provide real benefits and having a rider of Mark's caliber so closely linked with this project has helped to do just that," he concluded.
The CVNDSH Collection with Specialized is an exciting new step in an already outstanding partnership. In the constant pursuit of real-performance gains, the Collection signifies the commitment Specialized has for riders and the faith Mark has in Specialized to execute those goals.
For now, the CVNDSH Collection will only be available at 10 Specialized retailers in Canada:
Fresh Air Experience
18 2070 Harvey Ave
234 St-Charles, #102
Bloor St W
Woodcock Cycle Works
433 St. Mary's Rd
Ski Velo Vincent Renaud
395 Principale O
2454 Yonge St
15103 Stony Plain Rd
2640 Boul Lapiniere
Tommy & Lefebvre
464 Bank St
Russ Hays Victoria
650 Hillside Avenue