March 26/09 14:39 pm - Cervélo presents 'Beyond The Peloton'
Posted by Editoress on 03/26/09
Cervélo SA announces the debut of the documentary "Beyond The Peloton", a series charting the development of Cervélo TestTeam and their first season in the professional cycling world.
Shot in high-definition video, the premiere episode, "Beginnings" will debut on Thursday, March 26 at www.bartape.net. New episodes will appear regularly from now until the end of the season on the same site.
"One of the main goals of Cervélo TestTeam is to provide fans with better access to the world of pro cycling," said Gerard Vroomen, co-founder of Cervélo. "Joseph Finkleman and his small crew have unlimited access to the team and we hope the series will show fans how a team is built, and what life is like on a professional cycling team. Fans can always watch race footage on television and online. But this is something different. We want to take the viewer, as the title implies, beyond the peloton to reveal everything that happens before and after the actual race. We'll show the personalities of riders and staff, the equipment testing and all the effort it takes for a small team to compete against the biggest teams in the sport. I have always thought this is the most interesting part of cycling and I believe that cycling fans of all stripes will find it equally compelling."
Joseph Finkleman, the director of the documentary, is a lifelong cyclist whose background in the film industry was discovered while he was working in Cervélo's Toronto warehouse. Finkleman, who also directed Cervélo's TV ads last summer, is a passionate cyclist. This has been a driving force in the development of the series, ensuring that the content will be of real interest to other cycling fans. "You're not going to see much in-race footage or helicopter shots," said Finkleman. "What I am going to show is what it's like to build and be part of a pro team."