March 20/10 12:39 pm - Cervélo Launches New Website

Posted by Editor on 03/20/10
 

The new and improved www.cervelo.com is now live. The new site has an intuitive and streamlined navigational style providing quick and easy access to information. Together with the new Cervélo TestTeam section that went live in January, Cervélo’s revitalized Internet presence will keep visitors to the site informed, engaged and educated.

Some highlights:

Engineering: Consumers tell us that our engineering insight is of great value to them. We've taken that to heart by providing our engineering expertise in a section of its own. Here, you'll find tech presentations - the same ones we give to our dealers. There is also a video on the Engineering page profiling our latest R&D initiative "Project California", which will be updated as the project progresses.

Beyond The Peloton: Our popular Beyond The Peloton documentary returns for its second season. On Friday, March 19th, a promotional teaser for Beyond The Peloton's second season became available on the website, as well as on Cervélo TestTeam YouTube channel at www.youtube.com/user/cervelotestteam. Visitors can also watch the complete first season of Beyond the Peloton in glorious HD format at the site as well.

Bike Videos: In addition to Beyond the Peloton we've also introduced a series of videos that can be found on the new site's bike pages, as well as on the YouTube channel referenced above. The videos feature pro cyclists talking candidly about what they think of our bikes.

Bike selector: The new site also features our exclusive bike selector. Cervélo developed this online tool to make it easier for consumers to choose the right Cervélo series for them, after answering a few personal questions about their riding habits. Utilizing statistical analysis of extensive research among more than three thousand Cervélo riders, the bike selector shows consumers what current Cervélo owners with similar riding habits ride.

Retailer locator: We have also (via Google maps) made it much easier for visitors to find the locations of the Cervélo retailers closest to them. The Retail Locator is a permanent element of the site's navigation pane, putting visitors only one click away wherever they are on the site.