June 11/10 14:35 pm - BC Bike Race Partners with Red Bull for 2010
Posted by Editoress on 06/11/10
BC Bike Race is very excited to announce a new partnership with Red Bull for its upcoming 2010 event, June 27-July 3.
BC Bike Race will feature Red Bull® Energy Drink and new Red Bull® Energy Shots. These natural health products will be available at aid stations and at the finish line. Kick up the tempo BC Bike Race has ‘wiings’ for 2010.
Red Bull has a long history of sponsoring and supporting exciting, cutting edge athletes and sporting events all over the globe, BC Bike Race is proud to welcome Red Bull to its family of existing premium sponsors.
This partnership exemplifies two parallel brands sharing one vision. BC Bike Race whose goal is ‘to be the very best mountain bike race in the world’ and who has been building an excellent reputation globally over the last 3 years as the ‘Ultimate Singletrack Experience’ is a product unique within its category. To align with Red Bull and join forces with a company already established in the world as the #1 energy drink and provide that product to BCBR participants is what the sports world refers to as a ‘home run’.