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December 11/12 17:38 pm - Lambert Adds JVC Adixxion Action Camera to Lineup

Posted by Editoress on 12/11/12

Cycles Lambert, the leading pan-Canadian distributor of products for the bicycle and running industries, announced today that it has extended its product portfolio in the growing electronics category with the addition of the JVC Adixxion action camera.

Adixxion, a lightweight and compact jewel-like HD sports cam device, brings multiple innovations to the market with its advanced technology. Adixxion is waterproof, shockproof, dust-resistant and freeze proof and has a special no-housing design. This is unique to the sports camcorder market.

“This partnership is very exciting for Lambert since JVC is one of the world's leading developers and manufacturers of advanced audio and video products,” says André Trudeau, Product Director at Lambert. He adds, “Action sports photography is an important, young and growing category. We are delighted to be offering a widely known brand-name alternative to our dealers.”

Vince Colpe, Regional Sales Manager at JVC, stated “We are thrilled to partner with Lambert, Canada’s premier distributor of products for the bicycle industry. We see a tremendous potential for the JVC Addixion Action Camera in the cycling market as we’re bringing great innovations. Cyclists will have the capability to stream live videos in real time, directly to a worldwide audience via USTREAM, or wirelessly transfer videos to their PC for sharing via social network.”


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