August 5/10 9:40 am - Lambert to Become Exclusive Distributor of Look Bikes

Posted by Editoress on 08/5/10
 

Lambert and Look, the innovative leader of clipless pedals, carbon fiber bicycles and accessories worldwide, announced today that Lambert will become the exclusive distributor of all Look products in Canada.

As of 2011, Lambert will distribute Look pedals, frames, bikes and apparel. “While Lambert has been distributing Look pedals for nearly a year already, offering the entire product line under one roof will greatly facilitate IBDs access to Look’s stellar expertise,” said Sylvain Caya, General Manager at Lambert. “Our strong network of IBDs currently carrying Look pedals can only benefit from Lambert’s strong and progressive relationship with Look.”

“Look is the industry reference in carbon,” explained André Trudeau, Products Director at Lambert. “And in 2011, our dealer partners will truly enjoy the fruit of Look’s latest innovations.”

Look’s latest creation is the new 695 frame, which made its mark during this year’s Tour de France, offers unequalled cycling precision and is jammed packed with innovations such as the ZED 2 crankset, molded from a single piece of carbon that features 2 pedal cranks and reaches a rigidity/weight ration that has never been made possible before. Or the C-STEM carbon stem enables cyclists to adjust the incline and the distance of their handlebar—without changing the stem.

What’s more: Look will launch the new Keo Blade Aero, the world’s first aerodynamically designed time-trial pedal. The pedals made their debut with Alberto Contador in the Prologue of the 2010 Tour de France. Look’s 2011 bicycles will be available for ordering as of mid-August, and will be showcased at Lambert’s booth (100-101) during ExpoCycle 2010 in Montreal, from September 12-14.